After the downfall of Apples share in market, Apple is up with new strategy again. Some days before we have told the reason behind Apples downfall.

Now it seems like Apple is is planning to hold up the market again by it's new SmartPhone Apple iPhone Lite which is the successor of of the previous version of Apple iPhone5. Well according to the sources, refreshed version of Apple iPhone 5 And iPhone Lite will be introduced on the same date, i.e. 18th September on a special event. Apple iPhone Lite will be cheaper than previous smartphone iPhone 5, also having colorful shells, and lower build costs.

The new lineup for Apple will start with the Apple iPhone 4S replacing the Apple iPhone 4 as the lowest cost option. The refreshed iPhone 5 is next followed by the new Apple iPhone 5S or iPhone 6. The plan is for Apple to take on low-priced, attractive handsets made by its rivals. By using what is basically an iPhone 5 for this model, Apple will be keeping the specs high enough to compete, and using plastic in key areas will allow it to keep the unsubsidized price lower. This report sounds like company is following the words of Analysts Niel Mawtson .

[Source : phonearena]

World is turning more virtual and less real. Technology is making it possible gradually. Back ago in 90's human can only imagine of super power, artificial intelligence, genetic mutation and etc. But now every single imagination of our fore fathers is turning out to be true.
Scientists at RIKEN-MIT Center for Neural Circuit Genetics have managed to implant artificial memories in mice.

Susumu Tonegawa and colleagues described that they were able to get mice believe that they had been shocked in one place, when it had really happened in one place,when it had really happened it another.

Scientists told that :
We have created a false memory in mice by optogenetically manipulating memory engram–bearing cells in the hippocampus. Dentate gyrus (DG) or CA1 neurons activated by exposure to a particular context were labeled with channelrhodopsin-2. These neurons were later optically reactivated during fear conditioning in a different context. The DG experimental group showed increased freezing in the original context, in which a foot shock was never delivered. The recall of this false memory was context-specific, activated similar downstream regions engaged during natural fear memory recall, and was also capable of driving an active fear response. Our data demonstrate that it is possible to generate an internally represented and behaviorally expressed fear memory via artificial means.

[Source : Science Journal]

Last year's Nokia 808 PureView was introduced with a powerful camera, along with a dead OS Symbian. Well it's very well known fact that Symbian is no more popular among the folks. Before the arrival of this Nokia handset " Everyone was wondering that when we are going to see this camera in Windows Phone"?

I think Nokia has perceived the feelings of folks that's why they have brought the most awaited Windows Phone Nokia Lumia 1020 among the folks equipped with Nokia's blasting 41 MP camera!

This phone for sure is going to be the first choice for not only the shutterbugs but also for the smartphones addict. Below is all the specs of this phone that you need to know before seeking out for this handset.

As Nokia has focused more on Camera and resolution feature of the camera, so it lacks little bit in some of technical features but I think it's Ok! Here are some main spec highlights for the Nokia Lumia 1020:

 ■ Display : 4.5-inch, 768x1280 pixels, 334 ppi, AMOLED
 ■ Battery Life : 13.3 hours 3G talk-time, 16 days stand-by
 ■ Hardware : 1.5 GHz-dual core CPU, 2GB RAM,  2GB storage
 ■ Camera : 41 MP, Xenon Flash, F2.2 aperture, BSI sensor, 1080p camcorder
 ■ Connectivity : LTE, HSPA+, Wi-Fi, Bluetooth 3.0. DLNA, NFC, A-GPS

It seems Nokia in no way is going to surrender in war between the giants of Smart Phones. It would be fun to see that which phone is chosen as the best by the folks in third quarter of this year Nokia Lumia 1020/Apple iPhone 5/Samsung Galaxy S4.

Apple has lost the battle against Samsung.

For the first time in four years, Apple is no longer the most profitable handste maker in the world, Research Firm Analytics proclaimed. The honour of making most profitable handset now belongs to Samsung. It is possible only because of the tight-cost controls, affordable prize of handset, high-handset-volumes and big sreen size.

During the second quarter, Samsung's all over globe profit reaches $5.2 billion, while profit made by Apple is $4.6 billion.

Currently "Apple is under high pressure by this mighty fall. Company need to change it's strategy." Strategic Analytics executive director Niel Mawston believes it.

Further he said:
"Apple is now under intense pressure to launch more iPhone models at cheaper price-points or with larger screens to fend off the surging competition and recapture lost profits in the second half of 2013."

The Good: The super slim Playstation 3 shrinks a powerful gaming machine into tinier package while maintaining the same features as it's predecessors have. A great gaming library and a string array of streaming services, including Netflix, Amazon, Vudu and NFL Sunday Ticket. In matter of design new Super slim PlayStation 3 look like hybrid  PS3 Slim and PlayStation 3 console which was released on 2006.

The Bad: It seems that PlaySatation has not been able to bring down the prize of gaming machine yet. Although cost cutting design choices have been made, then also prize of the PS3 is still far away from cheap like thing.

Super slim PlayStation 3 will be available in two bundle-only packages. The first, a 250 GB model, wills hip September 25 for $270 and include Uncharted 3 plus the full download-only game Dust 514(along with some subsequent DLC).

The second bundle will go for $300 and include a 500 GB PS3 with Assassin's Creed III packed in. That version will go on sale the same day as the game it's bundled with, October 30.

Apple has a warning for the Chinese customers after a Chinese Woman, Ma Ailun electrocuted while answering her iPhone. Apple has expressed it's grief on the death news of woman, Ma Ailun and warned the Chinese peoples via Chinese web sites to use only company made chargers of Apple to avoid any serious accident in future. It's a fact that there are lots of varieties of fake chargers of apple which lacks in terms of safety and security.

Last week, reports released in China suggests that woman, Ma Ailun, might have been using a third-party charger designed to look like a real thing. So it's important that chargers used for charging your iPhones must be company made and To ease this problem of Chinese apple has showed the that how to identify a real charger from Apple Company.

At Google's Event Vice president of Android, Hugo Barra has warmed the atmosphere of tech world by announcing that company is planning to bring up new version of Android 4.3.

Barra introduced the second generation Nexus 7 to the peoples at event, which has highest pixel resolution display on any tablet device in the world regardless of the size of screen of tablet.Also there is a bunch of Nexus branded devices like the spanking new Nexus 7, Nexus 4, Nexus 10 and the Samsung-manufactured Galaxy Nexus that will receive the Android 4.3 update over the air (OTA).

Some of the good features in Android 4.3 would be that it restrict the reaches of children to sites set unwanted by parents and guardians so that they do not indulge themselves in unwanted sites, it will also include Open GL|ES 3.0 for game developers, a improved camera interface, Bluetooth Low Energy support and general performance improvements. No official release date of Android 4.3 for third-party device makers have been announced yet though.

[Source : Ubergizmo]

 

Facebook, the biggest Social Networking Site has revealed that daily users of Facebook has increased by 27% in this quarter reaching to 699 million on average, and 1.15 billion active monthly active users at the same.

Recent report from Facebook declares the financial results of the company for the second quarter, which ended 30th of June. Revenue for the second quarter of the company summed up to $1.18 billion, falsifying the estimates of Wall Streets. It's 53% of increase compared from the revenue of company that it made in last year's quarter of 2012 i.e. 1.18 billion. There's also increase in the net income of company i.e. $333 million as compared to the net loss of $157 million that company faced in the second quarter of 2012.

Mark Zuckerberg, Facebook Founder and CEO said:

"We've made good progress growing our community, deepening engagement and delivering strong financial results, especially on mobile." 
"The work we've done to make mobile the best Facebook experience is showing good results and provides us with a solid foundation for the future."

[Source : electronista]