After the downfall of Apples share in market, Apple is up with new strategy again. Some days before we have told the reason behind Apples downfall.

Now it seems like Apple is is planning to hold up the market again by it's new SmartPhone Apple iPhone Lite which is the successor of of the previous version of Apple iPhone5. Well according to the sources, refreshed version of Apple iPhone 5 And iPhone Lite will be introduced on the same date, i.e. 18th September on a special event. Apple iPhone Lite will be cheaper than previous smartphone iPhone 5, also having colorful shells, and lower build costs.

The new lineup for Apple will start with the Apple iPhone 4S replacing the Apple iPhone 4 as the lowest cost option. The refreshed iPhone 5 is next followed by the new Apple iPhone 5S or iPhone 6. The plan is for Apple to take on low-priced, attractive handsets made by its rivals. By using what is basically an iPhone 5 for this model, Apple will be keeping the specs high enough to compete, and using plastic in key areas will allow it to keep the unsubsidized price lower. This report sounds like company is following the words of Analysts Niel Mawtson .

[Source : phonearena]

Apple has lost the battle against Samsung.

For the first time in four years, Apple is no longer the most profitable handste maker in the world, Research Firm Analytics proclaimed. The honour of making most profitable handset now belongs to Samsung. It is possible only because of the tight-cost controls, affordable prize of handset, high-handset-volumes and big sreen size.

During the second quarter, Samsung's all over globe profit reaches $5.2 billion, while profit made by Apple is $4.6 billion.

Currently "Apple is under high pressure by this mighty fall. Company need to change it's strategy." Strategic Analytics executive director Niel Mawston believes it.

Further he said:
"Apple is now under intense pressure to launch more iPhone models at cheaper price-points or with larger screens to fend off the surging competition and recapture lost profits in the second half of 2013."

Apple has a warning for the Chinese customers after a Chinese Woman, Ma Ailun electrocuted while answering her iPhone. Apple has expressed it's grief on the death news of woman, Ma Ailun and warned the Chinese peoples via Chinese web sites to use only company made chargers of Apple to avoid any serious accident in future. It's a fact that there are lots of varieties of fake chargers of apple which lacks in terms of safety and security.

Last week, reports released in China suggests that woman, Ma Ailun, might have been using a third-party charger designed to look like a real thing. So it's important that chargers used for charging your iPhones must be company made and To ease this problem of Chinese apple has showed the that how to identify a real charger from Apple Company.